In demographic terms APERTURA attracts the following audience:
50% Male, 50% Female
65% Latino, 35% Others
55% Industry, 45% General Public
$35K-$100K+ Household Income Range
$70K-75K Household Median Income
Ages:
<1% [12 - 17],
35% [25 - 34],
35% [35 - 44],
15% [45 - 54],
7% [55 - 64],
<2% [65+]
APERTURA attendance:
Galas & Premieres: 600+
Monthly Series Screenings: 350-600 [3,000-5,000/year]
Latino Market
APERTURA takes advantage of the following statistics:
Latino population of the United States as of July 1, 2013 was 54 million
Latinos are 17% of the U.S. Population
Latino population of California is 14.99 million . The largest Hispanic population of any state.
Los Angeles County has the largest Latino population of any county, 4.8 million.
Even more significant:
Latinos buy 25% of all U.S. movie tickets.
Latinos make up 32% of frequent moviegoers.
APERTURA presents a unique opportunity to sponsors and supporters. The partnership between Alex Mendoza & Associates and the American Cinematheque significantly enhances reach and attraction among Latino and mainstream entertainment audiences. With its multiple events, APERTURA guarantees valuable repeat impressions in order to build brand recognition, desirability and subsequent loyalty. For non-Presenting sponsors and supporters, APERTURA offers instant recognition, valuable associated prestige and wide reach. Each audience member is expected to be not only a consumer, but also a priceless ambassador for the brand. The year-round nature of the fest offers continued presence and exposure. Besides of the benefits offered to all the sponsors and supporters this event offers unique benefits to particular classes of sponsors and supporters, that can be enumerated as follows:
Entertainment Company Sponsor Benefits
APERTURA offers media and entertainment companies unique opportunities, not only to build on their reputation and reach, but to also expose them to up-and-coming talent looking to further their careers. It also serves as a marketing platform for the companies properties, building awareness and loyal consumers. Content outlets and distributors have the opportunity to screen and gain priority access to quality product in a recurring, reliable and centralized way. For those companies servicing the professional content maker, the showcase offers access to qualified potential consumers of their services and products.
Consumer Brand Sponsor Benefits
APERTURA audience, with its acquisition power, disposable income and influential reach, proves to be an excellent conduit for consumer goods branding. The publicity generated, with its market wide reach, is of great value to gain public awareness.
Lifestyle Sponsor Benefits
APERTURA's audience of trend setters, social media users and influential power brokers proves extremely beneficial to luxury brands and products like top-shelf liquor and wine, jewelry, high-fashion brands, luxury cars and the likes, who target these consumers.
Travel & Lodging Sponsor Benefits
APERTURA audience includes jet setters who travel frequently within the US and overseas to attend festivals and markets on foreign lands. Each foreign country-specific airline has the opportunity to reach frequent fliers. The publicity generated guarantees general public wide brand penetration and recognition.
Government & Cultural Foundation Supporter Benefits
APERTURA is a vehicle for fulfilling the missions and directives of art, cultural, and government institutions, while enhancing their reputations within the community by association with presenting organizations Alex Mendoza & Associates and the American Cinematheque.
For sponsorship opportunities and inquiries please contact:
Alex Mendoza, alex@aperturashowcase.org, 626.233.0066
Custom made sponsorship programs available.
Films & Programs can participate as supporters too.
For sponsorship opportunities and inquiries please contact:
Alex Mendoza, alex@aperturashowcase.org, 626.233.0066
