TARGET AUDIENCE
SPONSORHIPS
APERTURA, besides showcasing Latino content, is building a loyal audience interested in Latino entertainment assembled by industry professionals and general public media consumers.

In general terms, APERTURA seeks a patron that could be defined as a young adult, mainly of Latino origin, highly educated, upper middle class, affluent, highly interested in audio-visual media and programming, very interested in new cultural expressions, an open minded, trend setter, with strong cultural attachments, entrepreneurial and adventurous, informed, highly opinionated and influential with his/her opinions, a frequent traveler, an early tech adopter, and computer and social networks savvy.

In demographic terms APERTURA attracts the following audience:

50% Male, 50% Female
65% Latino, 35% Others
55% Industry, 45% General Public
$35K-$100K+ Household Income Range
$70K-75K Household Median Income
25% Post-Grad, 45% Grad, 20% Under-Grad, 10% Others

Ages:
<1% [12 - 17],
5% [18 - 24],
35% [25 - 34],
35% [35 - 44],
15% [45 - 54],
7% [55 - 64],
<2% [65+]

APERTURA attendance:
Galas & Premieres: 600+
Monthly Series Screenings: 350-600 [3,000-5,000/year]

Latino Market
APERTURA takes advantage of the following statistics:
Latino population of the United States as of July 1, 2013 was 54 million
Latinos are 17% of the U.S. Population
Latino population of California is 14.99 million . The largest Hispanic population of any state.
Los Angeles County has the largest Latino population of any county, 4.8 million.

Even more significant:
Latinos buy 25% of all U.S. movie tickets.
Latinos make up 32% of frequent moviegoers.
SPONSORSHIP LEVELS
SPONSOR BENEFITS

APERTURA presents a unique opportunity to sponsors and supporters. The partnership between Alex Mendoza & Associates and the American Cinematheque significantly enhances reach and attraction among Latino and mainstream entertainment audiences. With its multiple events, APERTURA  guarantees valuable repeat impressions in order to build brand recognition, desirability and subsequent loyalty. For non-Presenting sponsors and supporters, APERTURA offers instant recognition, valuable associated prestige and wide reach. Each audience member is expected to be not only a consumer, but also a priceless ambassador for the brand. The year-round nature of the fest offers continued presence and exposure. Besides of the benefits offered to all the sponsors and supporters this event offers unique benefits to particular classes of sponsors and supporters, that can be enumerated as follows:

Entertainment Company Sponsor Benefits

APERTURA offers media and entertainment companies unique opportunities, not only to build on their reputation and reach, but to also expose them to up-and-coming talent looking to further their careers. It also serves as a marketing platform for the companies properties, building awareness and loyal consumers. Content outlets and distributors have the opportunity to screen and gain priority access to quality product in a recurring, reliable and centralized way. For those companies servicing the professional content maker, the showcase offers access to qualified potential consumers of their services and products.

Consumer Brand Sponsor Benefits

APERTURA audience, with its acquisition power, disposable income and influential reach, proves to be an excellent conduit for consumer goods branding. The publicity generated, with its market wide reach, is of great value to gain public awareness.

Lifestyle Sponsor Benefits

APERTURA's audience of trend setters, social media users and influential power brokers proves extremely beneficial to luxury brands and products like top-shelf liquor and wine, jewelry, high-fashion brands, luxury cars and the likes, who target these consumers.

Travel & Lodging Sponsor Benefits

APERTURA audience includes jet setters who travel frequently within the US and overseas to attend festivals and markets on foreign lands. Each foreign country-specific airline has the opportunity to reach frequent fliers. The publicity generated guarantees general public wide brand penetration and recognition.

Government & Cultural Foundation Supporter Benefits

APERTURA is a vehicle for fulfilling the missions and directives of art, cultural, and government institutions, while enhancing their reputations within the community by association with presenting organizations Alex Mendoza & Associates and the American Cinematheque.

For sponsorship opportunities and inquiries please contact: 

Alex Mendoza, alex@aperturashowcase.org, 626.233.0066

Presenting Sponsor
$50,000
Top Presenting Sponsor Position
Top position and size on sponsors block or placement next to event title wherever the title appears (space permitting).
Logo inclusion on red carpet media walls.
10 VIP Season-Wide Passes.
10 VIP tickets to Galas.
VIP photo op with event special guests.
Large "Thank You" company banner in the Egyptian atrium foyer.
Full 4-color inside or outside cover ad in program.
:30 or :60 Video Promo before each screening.
Inclusion as Presenting Sponsor in all press & Promo material.
Company logo and link on Event Websites for 1 year.
Distribute corporate promotional material.
Sponsor category exclusivity.
Year-long Sponsorship.
Presenting Liquor Sponsor   
$25,000 plus product, mixers, bars, bartenders, disposables & ice
Top Presenting Sponsor Position
Top position and size on sponsors block or placement next to event title wherever the title appears (space permitting).
Logo inclusion on red carpet media walls.
10 VIP Season-Wide Passes.
10 VIP tickets to Galas.
VIP photo op with event special guests.
Large "Thank You" company banner in the Egyptian atrium foyer.
Full 4-color inside or outside cover ad in program.
:30 or :60 Video Promo before each screening.
Inclusion as Presenting Sponsor in all press & Promo material.
Company logo and link on Event Websites for 1 year.
Distribute corporate promotional material.
Sponsor category exclusivity.
Year-long Sponsorship.
Esmeralda Sponsor
$25,000
Logo inclusion on red carpet media walls.
8 VIP Season-Wide Passes.
8 VIP tickets for each of the Galas.
Company banner in the Egyptian atrium foyer.
Full 4-color inside ad in program.
:15 or :30 Video Promo before each screening.
Inclusion as Esmeralda Sponsor in all press & Promo material.
Company logo and link on Event Websites for 1 year.
Distribute corporate promotional material.
Year-long Sponsorship
Opal Sponsor
$10,000
4 VIP Season-Wide Passes.
4 VIP tickets to Galas.
Full 4-color inside ad in program.
Inclusion as Opal Sponsor in all press & Promo (non-large-format) material.
Distribute corporate promotional material.
Year-long Sponsorship
Jade Sponsor
$5,000
12 VIP tickets to individual screenings.
4 VIP tickets to Galas.
Half 4-color inside ad in program.
Inclusion as Jade Sponsor in all press & Promo (non-large-format) material.
May be limited to relevant screenings.
Obsidiana Sponsor
<$2,500 or In-Kind
6 tickets to individual screenings.
2 tickets to Galas.
Inclusion as Obsidiana Sponsor in all press & Promo (non-large-format) material.
May be limited to relevant screenings.

Custom made sponsorship programs available.

Films & Programs can participate as supporters too.

For sponsorship opportunities and inquiries please contact:

Alex Mendoza, alex@aperturashowcase.org, 626.233.0066